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Martin Reed

Creative Director

Industry Judge & Mentor

My 20+ years experience in advertising, design and PR have shown me that creativity not only has the power to change attitudes and behaviours, but to improve lives. Whilst I have experience in big agencies such as BBH and VMLY&R and have worked across a whole range of industries, I’m drawn to purpose-driven organisations like charities, health/pharma, NGOs and government departments.

I believe in ideas that break the rules to build a better society. I call it ‘Rebellion with Heart’.


I’m experienced in:  Cinema • Social • TV • OOH • Print • Radio • Experiential • Direct Mail

Awards

Experience

  • Jun 2025 - Present
    FREELANCE CREATIVE DIRECTOR 
  • Apr 2022 - May 2025
    DEPUTY HEAD OF CREATIVE / MHP Group Ltd 

    A rich and varied role working to represent and develop advertising, PR and experiential creative in the agency for a range of teams. Clients include NHS England, Turning Point, GoDaddy, GSK and Myeloma UK. 

  • Feb 2019 - Aug 2022
    CREATIVE CONSULTANT / Pernod Ricard 
  • Sep 2018 - Apr 2022
    FREELANCE CREATIVE DIRECTOR

    Working for a series of private clients and stints at Weber Shandwick.

  • Jan 2015 - Aug 2018
    CREATIVE DIRECTOR / VMLY&R London

    Notable creative for clients such as WaterAid, Oxfam, Think! and the Home Office. Overseeing creative output for the private wealth bank Lombard Odier and four Bel brands, including partnering with Comic Relief. Awards included two Cannes Lions for Oxfam’s ‘Donation Icons’ and nominations for the Home Office campaign ‘Disrespect Nobody’.

  • July 2014 - Jan 2015
    SENIOR CREATIVE / VMLY&R London

    Notable projects include TVC, branded content mini-docs and socialposts for Land Rover during the Rugby World Cup 2015 and partnering Oxfam with Vice to discover the stories of Iraqi war refugees.

  • Jan 2011 - July 2014
    CREATIVE / BBH London

    Part of BBH London’s creative department, where I contributed to work that won various industry awards. Highlights include an integrated campaign for Yeo Valley, Audi and Virgin Media print work and an animated series for KFC.

  • Oct 2010 - Jan 2011
    ART DIRECTOR / DLKW Lowe

    Worked on accounts including The Mirror, the Trainline and Morrisons.

  • Oct 2009 - July 2010
    POST-GRADUATE DIPLOMA / West Herts College
  • Jan 2005 - Oct 2009
    CREATIVE STUDIO HEAD / Cubo Brand Comms

    Heading up the creative studio, managing work-flow and art direction.

  • April 2000 - Dec 2004
    ONLINE DESIGNER / Chemistry Publicis

    Part of the busy online and print studio in a design capacity.

Expertise

  • Creative Direction
  • Art Direction/Copywriting/PR
  • Experienced in PR, film, digital, print & radio
  • Building client relationships
  • Public speaking/training on creativity
  • Mentoring at Watford / SCA / BBH Barn
  • D&AD New Blood Judge 2024 + 2025
  • Adobe Creative Suite proficient
  • AI image creation explorer
  • Key Note/Google Sheets proficient

Education

  • Post-Grad - Art Direction/Copywriting  
    West Herts College, Watford 
  • BA Hons  - Graphic Design (Vis. Communication) 
    Farnham School of Art, Surrey

Awards

  • Creative Circle - Gold
    Land Rover ‘We Deal in Real’
  • British Arrows - Sliver
    Yeo Valley ‘Boyband’
  • British Arrows - Bronze
    Yeo Valley ‘Boyband’
  • British Arrows - Best New Creative Team
  • British Arrows - Craft Nom.
    Land Rover ‘We Deal in Real’
  • British Arrows - Best Achievement in Production Nom.
    Land Rover ‘We Deal in Real’
  • One Show - Merit
    Yeo Valley ‘Boyband’
  • Cannes Lions - Bronze - Digital & Social: Use of Digital Platforms
    Oxfam ‘Donation icons’
  • Cannes Lions - Bronze - Digital & Social: Use of New Technology
    Oxfam ‘Donation icons’
  • Cannes Lions - Nom.
    Yeo Valley ‘Boyband’
  • Campaign - Pick of the Week
    Yeo Valley ‘Boyband’
  • Campaign - Ad of the Day
    KFC ‘Work Together’
  • Campaign - Ad of the Day
    Ronnie Corbett tribute
  • Campaign Big - Nom.
    Yeo Valley ‘Boyband’
  • BBH Network - Gold
    Yeo Valley ‘Boyband’

Let's create something that matters

Daring creative can build a better society. If you share this belief, I'd love to hear from you.

hello@martinreed.work

Fill out the below form and I’ll get back to you within 24 hours

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