Martin is an award winning Creative Director.

He has particular interest in communications around behavioural change and changing perceptions; regularly working with health, charitable, public owned and governmental organisations. Over the years he has proven himself to build strong, trusting relationships with clients and takes pleasure in presenting effective creative solutions to their business problems.

Martin has crafted work for NHS England, Myeloma UK, the DfT, the BBC, Oxfam, the Home Office, Comic Relief, WaterAid, Land Rover and Yeo Valley amongst others; spanning social, print, TV advertising, branded content and beyond.

Following graduation from Watford College and after a series of project specific positions, he spent long stints at BBH London, Y&R London and is currently Deputy Head of Creative Director at MHP Group.

Martin is also a public speaker on creativity and a mentor to young creatives at the School of Communication Arts, Miami Ad School and Watford College, as well as continuing to support young talent within agencies.

Prior to his career as an advertising creative, Martin managed a central London design studio as Creative Studio Head and worked as a print production & digital graphic designer for almost a decade.

He loves beer too, co-creating the not-for-profit brewery and tap room ‘Ignition’, a business that gives people with learning disabilities the skills to brew, bottle, label and sell amazing beer in Lewisham.

Awards/Accolades

Cannes Lions Bronze - Digital & Social: Use of Digital Platforms : Oxfam ‘Donation icons’
Cannes Lions Bronze - Digital & Social: Use of New Technology : Oxfam ‘Donation icons’
Cannes Lions - Nom. : Yeo Valley ‘Boyband’  

Creative Circle - Gold : Land Rover ‘We Deal in Real’ (Rugby World Cup 2015)

Campaign Big Nomination : Yeo Valley ‘Boyband’
Campaign - Pick of the Week : Yeo Valley ‘Boyband’
Campaign - Ad of the Day : BBC Ronnie Corbett Tribute
Campaign - Ad of the Day : KFC ‘Work Together’

British Arrows Craft Nom. : Land Rover ‘We Deal in Real’
British Arrows Best Achievement in Production Nom. : Land Rover ‘We Deal in Real’
British Arrows - Best New Creative Team
British Arrows - Sliver : Yeo Valley ‘Boyband’
British Arrows - Bronze : Yeo Valley ‘Boyband’

D&AD - In Book Pencil : Yeo Valley ‘Boyband’
One Show - Merit : Yeo Valley ‘Boyband’

BBH Network Gold : Yeo Valley ‘Boyband’