MYELOMA UK : In Mye Own Words : Social animations/films

One of the biggest challenges with cancer is how to reduce the time to diagnosis. Once a person has been diagnosed their treatment pathway can be a road to recovery. We needed people to identify with the symptoms of the blood cancer myeloma sooner, thereby getting them to speak to a GP and get tested.

Our insights told us that although people were seeing their GPs, there existed a language barrier during discussions. The way GPs speak about symptoms is very different to the UK public. We worked with patients and asked them to describe their symptoms as they felt them. This led to us create the campaign ‘In Mye Own Words’ with bright, impactful patient statements showcased across social channels during Myeloma Awareness Week.

Animator: Adam Hayes @ BA Reps