WATER AID + SPOTIFY : 4 minute shower hits : Online

Responsive idea for Water Aid that got loads of coverage during the 2018 UK summer heatwave. I created a playlist of songs that were all exactly 4 minutes in length to help people limit their showers and reduce water usage. The best part was that 'Three Lions' was at the top of the list as England made it through the the semi-finals of the World Cup.

Innovation Lead: Gracie Page
Creative Digital Producer: Mark Farihna