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JOINING THE CULT OF BEAUTY

  • Exhibition
  • Health
  • Online
  • Social

The Cult of Beauty is a 2024 exhibition curated by Wellcome Collection, exploring the historical, psychological and social associations with beauty.

I oversaw the writing, conception and production arrangements to make 4 films for Wellcome Collection’s YouTube channel. The subjects and issues covered in the films included trans beauty, the history of corsetry, Victorian male grooming and the origins of modern-day beauty standards – each referencing social trends and with their own amazing presenter. The films built the Wellcome Collection brand and reached a global audience.

Production team: Sunday Treat
Director: Shannon Darby-Jones + Oliver Clubb

Company: Wellcome Collection

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REACHING A GLOBAL AUDIENCE AND BUILDING A BRAND

© Copyright Martin Reed Creative Ltd 2025

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