Santen : Your Vision is Your World : Social films

I created an awareness campaign centred around a simple, relatable thought: the world we see through our own eyes is a world that’s under threat, if not protected.

We located 6 UK-based hillwalkers to take part in a docu-film that would tell the story of the impact of glaucoma on sight and the world we see. We asked them to describe their favourite sights & scenery on walks, asked them about their knowledge of glaucoma and followed them on a walk in the hills. At the peak of the walk, the film shows their emotional reactions as they were confronted with a large blurry Perspex screen, simulating the impact of severe glaucoma.

Director: Tom Baker @ AndBeyond