TURNING BANKS INTO THOUGHT LEADERS

LOMBARD ODIER • Rethink Everything • Editorial film/Social posts

Swiss investment bank Lombard Odier created a series of inspiring articles for high net worth investors. Subjects covered included plastic pollution in the form of microfibres and using analytics to inform the trading of stocks and shares. This gave the boutique bank a chance to gain exposure beyond paid for media and propelled them not towards shared interest, but to thought leadership in subject potential clients would be naturally drawn to.

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Animator: Tom McCarten
Contributors: Google Trends - Abigail Beall (WIRED) and Microfibres - Mary Catherine O'Connor (GUARDIAN) 
Illustrator: Jason Hyde
Creative Director: Martin Reed

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