BUILDING STRONGER YOUNG INVESTORS

THE FCA • InvestSmart • Cinema & TikTok

Highlights from the FCA ‘Don’t Get Played’ campaign aimed at under 25s, encouraging them to research investment decisions. A cinema ad in the ‘golden spot’ just before the movie ‘Dumb Money’. It intentionally runs without picture for the first 18 seconds to build mystery around an investment scammer. The TikTok series ran for a few weeks around ‘fin-fluencer’ content

CINEMA
Media & Creative partner: DCM
Voice: Jamael Westman @ Loud & Clear Voices