A campaign designed to inform young people about healthy relationships and when to spot red flags.

Along with creating and art directing the campaign, I built strong relationships with the client to sell in a bold idea for a normally reserved Home Office. Each execution tackles an issue under ‘relationship abuse’, highlights scenarios teenagers may encounter, and builds conversation around the subject. A supporting website explains correct terms of behaviour in a plain, positive and non-judgemental tone.

I also wrote, casted and recorded a series of more direct radio ads to tackle these issues head on.

Directors/Puppeteers: Jonny & Will @ Blink Ink