LOMBARD ODIER : Rethink Everything : Print/Press/Online

In 2016, I creative lead the new business pitch for Lombard Odier, an independent Swiss investment bank. The winning idea recognised that a small investment bank can't directly compete with big names such as UBS and Pictet on branding, but it could be famous for a point of view. Recognising that as an independent bank it can be more agile than others, framing it as an organisation that could constantly re-evaluate the markets and advise clients more effectively proved a successfully move. The campaign line of  'Rethink Everything' encourages the audience to stand back and take a fresh perspective on an unpredictable world. The print shown above sets about offering another viewpoint on a familiar subject. This was supported by digital display, airport takeovers and editorial content that required close collaboration with article writers and opinion formers. The campaign won the top award in the banking industry's communications category. Phase two is expected mid 2017.