Campaign that introduced the boyband ‘The Churned’ for Yeo Valley. Their single ‘Forever’ was released on iTunes and even made it into the official UK charts (at number 94 pop-pickers), the highest position for a branded song ever recorded at that time. The competition mechanic was a Facebook first.

It was a winner of three British Arrows, a D&AD In-Book, One Show Merit, received a Campaign Big & Cannes Lion nomination, featured on BBC News and was voted in the top 10 TV ads of the year by Campaign magazine.

Director: Jonny Hopkins @ Pulse