Highlights from the FCA ‘Don’t Get Played’ campaign aimed at under 25s, encouraging them to research investment decisions. The campaign begins with a cinema ad in the ‘golden spot’ just before the movie ‘Dumb Money’. It intentionally runs without picture for the first 18 seconds to build mystery around an investment scammer.

The TikTok series of 4 films ran for a few weeks around ‘fin-fluencer’ content. I wrote, art-directed and creative directed throughout.

CINEMA
Media & Creative partner: DCM
Voice: Jamael Westman @ Loud & Clear Voices